With over 10 years of experience in design, digital marketing, and UX/UI, I specialize in crafting compelling user experiences and visual narratives that align with strategic business goals. My expertise lies at the intersection of graphic design, branding, and user interface, ensuring that every project I create is not only visually engaging but also enhances user interaction and business growth.

Currently, as Head Designer at Netenders, I lead the design and branding strategies for our e-commerce platforms, developing content for the web, email marketing, Google Ads, social media, and landing pages. I have successfully transitioned from retail to wholesale, gaining a deep understanding of diverse market needs. My role involves collaborating across departments to maintain a cohesive brand identity, optimize UX/UI design, and enhance the customer journey.

I hold a Master’s Degree in UX/UI Design from Nuclio Digital School, where my final thesis focused on designing an app incorporating advanced UX/UI methodologies. Additionally, I earned an MBA in International Project Management from BEBS - Barcelona Executive Business School, where my business plan for a sustainable fashion brand was awarded Best Final Thesis. My Master’s in Graphic Design from IED Barcelona further strengthened my expertise in typography, web design, and branding, while my AAS in Visual Communication Design from Altos de Chavón School of Design laid the foundation for my skills in illustration, animation, and photography.

Beyond design, I have a strong foundation in digital marketing, SEO, market research, and project management, enabling me to create data-driven, user-centered solutions. Passionate about design systems, usability, and conversion optimization, I thrive in cross-functional environments where creativity meets strategy.

Driven by innovation and attention to detail, I am committed to delivering high-impact designs that not only captivate but also convert and inspire engagement. 🚀