With extended experience in UX/UI, visual communication design, and digital marketing, I specialize in crafting compelling user experiences and visual narratives that align with strategic business goals. My expertise lies at the intersection of user interface, branding and digital communication design, ensuring that every project I create is not only visually engaging but also enhances user interaction and business growth.

Currently Head Designer at Netenders within the digital marketing team, where I lead the development of e-commerce content, go-to-market strategies, and product positioning across retail and wholesale channels. I specialise in visual design for websites, SEO/SEM & SEA, Google Ads, email campaigns, and social media ensuring brand consistency across all touchpoints. I also support the product design team with wireframes and UI design for our e-commerces, business sites, backoffice and landing pages.

I hold a Master’s Degree in UX/UI Design from Nuclio Digital School, where my final thesis focused on designing an app incorporating advanced UX/UI methodologies. Additionally, I earned an MBA in International Project Management from BEBS - Barcelona Executive Business School, where my business plan for a sustainable fashion brand was awarded Best Final Thesis. My Master’s in Graphic Design from IED Barcelona further strengthened my expertise in typography, web design, and branding, while my AAS in Visual Communication Design from Altos de Chavón School of Design laid the foundation for my skills in illustration, animation, and photography.

Beyond design, I have a strong foundation in digital marketing, SEO, market research, and project management, enabling me to create data-driven, user-centered solutions. Passionate about design systems, usability, and conversion optimization, I thrive in cross-functional environments where creativity meets strategy.

Driven by innovation and attention to detail, I am committed to delivering high-impact designs that not only captivate but also convert and inspire engagement. 🚀